Trader Joe’s recently revealed the winners of its 17th annual Customer Choice Awards, reflecting what shoppers loved most over the past year. These awards highlight popular items across categories like breakfast, snacks, and frozen meals, offering insight into consumer preferences at the chain.
Top Picks by Category
The list includes both returning champions and new favorites, demonstrating how Trader Joe’s consistently delivers products that resonate with its customers. Here’s a breakdown of the winners:
- Favorite New Product: Protein Pancakes. These gluten-free pancakes, packed with 20 grams of protein, quickly gained traction for their convenience and nutritional value.
- Favorite Breakfast & Brunch: Hashbrowns. A repeat winner, these hashbrowns are nearing “Hall of Fame” status, indicating their consistent popularity.
- Favorite Lunch & Dinner: Butter Chicken with Basmati Rice. Praised for its restaurant-quality taste and convenience, this frozen entrée remains a customer favorite.
- Favorite Beverage: Apple Cider. Shoppers overwhelmingly voted for apple cider, regardless of variety, solidifying its place as the top beverage choice.
- Favorite Produce: Teeny Tiny Avocados. These snackable avocados have earned a permanent spot in the Trader Joe’s Hall of Fame after five consecutive wins.
- Favorite Snack: Garlic Butter Irish Potato Chips. These bold, savory chips beat out strong competitors, demonstrating their wide appeal.
- Favorite Appetizer: Spinach & Artichoke Dip. A classic crowd-pleaser, this dip remains a staple for gatherings and casual snacking.
- Favorite Cheese: Goat Cheese. All varieties of goat cheese won the top spot, indicating a broad preference for this product.
- Favorite Bath, Body & Home: Brazil Nut Body Butter. Originally a limited release, this body butter became a permanent fixture due to its popularity.
- Favorite Sweet Treat: Sublime Ice Cream Sandwiches. Another repeat winner, these ice cream sandwiches continue to impress with their balance of flavors and textures.
Overall Winner: Steamed Pork & Ginger Soup Dumplings
The most beloved product overall is the Steamed Pork & Ginger Soup Dumplings. These frozen dumplings are praised for their quick preparation (less than a minute in the microwave) and rich, flavorful broth. They exemplify the convenience and quality Trader Joe’s consistently delivers.
The annual Customer Choice Awards showcase how Trader Joe’s balances innovation with time-tested favorites, maintaining a loyal customer base through consistently popular and high-quality products.
